Hi, I'm Eddie.
I've spent ~20 years in digital marketing, anchored right here in downtown Burlington. I'm not a guru, and Strategy Charlie isn't an agency factory. I'm a strategist who's seen every fad come and go, and I know exactly which problems actually move revenue.
I'm direct, maybe a little irreverent, and completely allergic to fluff.
I don't work alone, though. I've been deliberate about who and what stands behind me. Strategy Charlie runs on two kinds of muscle: an AI workforce (receptionists, follow-up specialists, reputation and social media managers) that I direct at your specific bottleneck, and hand-picked human specialists, vetted over years of working together, for the jobs that need craft. My role is matching the right resource to the right problem. You get a senior strategist's attention with a full team's execution behind it.
What I Believe
Nobody buys skills, they buy outcomes.
The problem you blame is rarely the one costing you.
Tools don't fix businesses, deployed tools aimed at the right problem do.
Steady monthly momentum beats expensive bursts that fizzle.
Who I Work Best With
Established local service owners. You're great at your craft, but you're too busy to mess with algorithms.
You're done wasting money on marketing that doesn't connect to revenue, and you want systems that run quietly in the background so you can get back to work.
Serving owners across Canada and the US, anchored in Burlington.
Start with a Free Growth Snapshot.
A no-pressure diagnostic showing exactly how your business looks online. You get the report whether or not we ever speak.